Impress your Audience

A superb relationship between client and agency can be the difference between making a campaign sink or swim. Use this section of our site to develop and nurture strong, meaningful relationships when working with an agency, plus a few tips on collaboration, creativity and communication.

  • The impress guide to file types

    Impress Guide To: File Types

    You: “Do you have everything to get the project started?”

    Agency: “If you could send all of the image or design files, that would be great.”

    You: “I thought I did.”

    Agency: “No. All the images were low res and for the logo we need vector files.” 

    You: “Um….. yeah…

    Article

  • The impress guide to creating a successful brief

    Impress Guide To: Creating a Successful Brief

    How to save time and money with clarity.

    Why is a clear brief so important?

    In most cases, given the freedom to flex their capabilities, creatives can often propose imaginative new ideas, taking your project to exciting new places. However, it’s important to remember, you are the…

    Article

  • The impress guide to choosing an agency

    Impress Guide To: Choosing an Agency

    An intricate dance commences as client and agency size each other up, place hands on each other's shoulder and (in the good relationships) begin gazing longingly into each other’s eyes as they waltz off into the future.  

    However, it often surprises us that sometimes clients and partners…

    Article

  • Impress guide to PDF stickies

    Impress Guide To: PDF Stickies

    Okay, Okay, we get it! Investing your precious time in an article about marking up PDFs might not seem exciting, but we promise to make it entertaining, informative and with any luck save you or your business…  money. 

     

    Oh, now we’ve got your attention. Let’s get into it.

    Article