digital marketing, digital strategy, creative direction, direct mail, graphic design, photography
Before joining Impress Design, Joe served as Creative Director of The Parkside Group where his work played an essential role in the election of dozens of members of Congress, the New York State Senate, New York State Assembly, and NYC Council. He played a key role in helping endangered incumbents hold onto their seats, helping longshot challengers defeat entrenched officeholders, and using the power of mass communication to sway public opinion on the important issues of the day.
In 2011, Joe founded QuallsBenson, an advertising agency focused on the property industry based in Manhattan. In 2018, Joe sold the agency and relocated to Sydney.
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